About Us


Our company was created in 1973 by our founder who, motivated by his entrepreneurial spirit, starts making signs in Mexico City for a small clientele and with no more than 3 employees.

Since the beginning, we seek to be pioneers in the design and use of various materials as well as always being careful with the quality of our products. Throughout these years, we have continued to expand and grow accordingly with our values with the intention of positioning ourselves in the market as a reliable company, incorporating to our services professional and specialized crew members dedicated to satisfy each and every client demand.

 We have acquired high quality knowledge, experience and equipment to meet the challenges of our time. Today, our plant is located in the industrial zone of Ocoyoacac, State of Mexico conformed by approximately 140 members in the plant plus 90 in the installation area whom supported by our own transport fleet, travel throughout the Mexican Republic to place signs 100% manufactured in our industrial plant.

Mission Vision


LICÓN knows how important is for our clients to visualize and share the image of a Brand to the world, that is the reason we create with passion and extraordinary commitment luminous signs.


We are, for our customer service and satisfaction, the referent in the Luminous Signs Industry in Mexico.

Thanks to the great coordination of the actions between the different areas of the company, based on the values of the organization, the great administration of information for the correct decision making and the teamwork committed and inspired by our leaders, we have a sense of pride and belonging that contributes directly to productivity.


In 8,000 square meters our plant was developed specifically for the manufacturing of signs, in it we manufacture everything that we offer to our clients, from computer cut vinyl for crystal to sky sings. We have qualified personnel with experience in all areas, as well as all the tools and equipment necessary to satisfy each and every client demand. 

Values and Safety





Pride of Belonging





One of the most important aspects of the company is to fulfill every safety standard and regulation for the safety of every crew member and our clients. We have very strict regulations and we also have special certified trainings for members in LICÓN in order to maintain the values and our sense of excellence at all times. (Our personal is certified in high risk installation for signs at high altitudes)

Our Team